Advertising Agencies and the Work They've Done
The top advertising agency in Puerto Rico is J. Walter Thompson Puerto Rico. From its website, the agency “has also been selected by adlatina.com [as being] among the best 20 agencies of the decade in Latin America and the Iberian Peninsula.”
The agency has produced many ads for the government, Banco Popular de Puerto Rico, Susan G. Komen, Ford Motor Company, Pepsi-Gatorade, Heineken and Cadbury Adams. Below explains a campaign the agency did for Puerto Rico Tourism Company. |
Grey Advertising Puerto Rico is another popular advertising agency on the Island. It has worked with companies such as Procter and Gamble, Captain Morgan and Smirnoff.
Its most successful ad campaign, called "Hidden Messages," was designed to reach abused and frightened women without alerting their abuser. Grey Advertising slid hidden messages into women’s magazines that went unnoticed by male abusers. Only the phone number of the shelter was given. |
Advertising Regulations
Puerto Rico's advertisements are regulated by the US Federal Trade Commission, a bipartisan federal agency that works to both protect the consumer and their interests as well as promote competition across businesses. Competition helps to keep prices lower for the consumer and insure suppliers are offering the best quality products.
Because the FTC regulates in favor of the consumer, certain advertisements are regulated more to protect the consumer's interests. This creates a kind of censorship in favor of honesty that some believe is against the right of freedom of speech. It is illegal for a business's advertisement to lie about the quality of products, false or unrealistic heath benefits (a pill that is guaranteed to make you thin and beautiful), if it is a green product, etc. All claims made must have a backing of research whether in the scientific community or another area of research.
Because the FTC regulates in favor of the consumer, certain advertisements are regulated more to protect the consumer's interests. This creates a kind of censorship in favor of honesty that some believe is against the right of freedom of speech. It is illegal for a business's advertisement to lie about the quality of products, false or unrealistic heath benefits (a pill that is guaranteed to make you thin and beautiful), if it is a green product, etc. All claims made must have a backing of research whether in the scientific community or another area of research.